What should I monitor for competitive intelligence?

Pricing pages, plan tables, feature pages, changelogs, product announcements, and comparison pages—anything that signals positioning or packaging changes.

How does change detection work?

Seekdown runs scheduled crawls and keeps the captured content. AI prompts can summarize what changed so you get a short brief plus the source as evidence.

Can I extract structured fields like prices or features?

Yes. Use AI extraction to output consistent JSON fields (price, plan name, limits, features) so you can compare over time or feed dashboards.

Can it generate new content like battlecards or comparison drafts?

Yes. Generate internal briefs, sales battlecards, or comparison-page drafts using extracted fields and cited sources to keep everything reviewable.

Who uses this internally?

Product, marketing, sales enablement, and leadership teams who need the same source-backed view of competitor moves.

Competitive intelligence

Competitor tracking, automated

Monitor pricing, features, and messaging changes with crawlers—then share short, source-cited updates your team can act on.

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What you get

Source-backed intel you can reuse everywhere

Website crawlers focused on pricing, plan tables, changelogs, and feature pages.
Change summaries that turn diffs into short briefs.
Structured extraction (prices, limits, features) for comparisons and dashboards.
AI content generation for internal battlecards, sales briefs, and comparison drafts.
Citations and receipts so every claim links back to the source.
Recurring scans so you stop “checking manually” every week.

Related use cases: media tracking. Related reads: verified comparisons for pre-sales, AI answers that win conversions.

Step by step

Run competitive monitoring with five repeatable steps

Create focused crawl jobs

Point the crawler at pricing, plan tables, changelogs, and key product pages—keep scope tight.

Summarize changes + extract fields

Use AI to summarize what changed, and extract structured fields (price, plan, limits, features) you can compare over time.

Schedule recurring scans

Run daily or weekly to build a timeline you can analyze or pipe into dashboards.

Set up alerts for critical changes

Alert the team when competitors reprice, launch a new plan, or shift positioning.

Generate and share battlecards

Publish an internal assistant and generate reusable outputs: weekly briefs, battlecards, and comparison drafts—with citations.

FAQ

Common questions about competitive monitoring

What pages should we monitor first?

Start with pricing, plan comparison tables, changelogs, and top product pages—these usually reveal the biggest moves.

Can we generate a weekly competitive brief automatically?

Yes. Use prompts to summarize changes and produce a short brief with citations you can paste into email or Slack.

Can we create battlecards from crawled sources?

Yes. Generate drafts from extracted fields and source links, then review and publish internally.

How do we keep the data up to date?

Schedule recurring crawls so changes in pricing, features, and messaging are captured automatically.

Ready when you are

Stay ahead of competitor moves

Create a monitoring workflow that delivers fresh intel to product, marketing, and sales without manual tracking.

Start tracking now Get help from our team