Keep Content Fresh: How Your AI Assistant Stays Up to Date Automatically

Assistants are only as good as their sources. If policies change or new products ship, your answers must reflect the latest truth. Here’s how to keep your assistant current—without manual busywork.

How AI (and Seekdown) Solves It

1. Unify every product source. Seekdown ingests websites, catalogs, PDFs, and APIs into governed collections so answers stay scoped to the facts you trust.
2. Serve strict, cited responses. Retrieval, summarization, and tone controls ensure every AI answer cites the right SKU page or spec sheet—no hallucinations.
3. Guide conversions automatically. Intent-aware starters and CTAs route shoppers to quotes, carts, or humans the moment confidence dips.
4. Measure and improve. Built-in analytics expose intent coverage, low-confidence gaps, and assisted revenue so you can prove ROI and iterate weekly.

The Freshness Problem

• PDFs get replaced; filenames don’t always change.
• Pages move; staging content leaks into search.
• Teams forget to update the assistant after a launch.

A Simple Freshness Pipeline

1) Scheduled Re‑Ingest

• Set weekly or monthly crawls; add ad‑hoc runs for launches.

2) Versioning and Canonicals

• Prefer the latest PDFs; cite the current version.
• Respect canonical URLs; avoid staging or duplicates.

3) Gap Monitoring

• Review “I don’t know” logs weekly.
• Track low‑confidence answers and add missing sources.

4) Change Windows

• Align re‑ingest with content release windows to minimize drift.

Content Hygiene Tips

• Separate “Published” vs “Archive” folders; crawl only Published.
• Use clear filenames (product + version + date).
• Keep one canonical page per topic; redirect duplicates.

Why Strict, Cited Answers Help

If the assistant can’t find a source, it says so—preventing outdated or guessed answers. Citations also make it easy for your team to verify changes quickly.

What to Watch

• Time since last re‑ingest by collection.
• Percentage of answers with citations.
• Questions hitting “I don’t know.”

Keep the pipeline lean and predictable, and your assistant will reflect reality—day after day.

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